2008 Primary Goals and Objectives - Business Year Three

Goal #1: Boost Corporate Sponsorship Base

Corporate sponsorship is crucial: 100% of foundation gross fundraising money is directed to breast cancer research through corporate sponsorship of overhead and administrative costs. In 2008, we pledge to:

Expand sponsorship options to include two new sponsor levels:

• Sponsor, $500 - Company name and logo prominently displayed on the Sponsor's page of our website. Your company name used in specific fundraising ads and communications. Logo on back of T-shirts.
• Sponsor, $250 - Your company name used in specific fundraising ads and communications. Logo on back of T-shirts.

Re-enlist 2007 sponsorship base, enhance and develop existing and new relationships, and add new sponsors to 2008 business model.

• Jan-June 2008: Present 2008 strategies to foundation corporate stakeholders, add new partnerships and re-enlist the following 2006 and 2007 sponsors:
  • Alpha Imaging (2007 Sponsor)
  • AT&T (2007 Sponsor)
  • Ed Bartelli Inc (2006 and 2007 Sponsor)
  • Blu-Prints Unlimited (2007 Sponsor)
  • Bob's Discount Furniture (2007 Sponsor)
  • Carlin Contracting Company Inc. (2006 and 2007 Sponsor)
  • General Woodcraft (2007 Sponsor)
  • Gull Associates (2006 Sponsor)
  • Kostin Ruffkess & Company (2007 Sponsor)
  • Lawrence and Memorial Hospital (2006 and 2007 Sponsor)
  • Logan Family (2006 and 2007 Sponsor)
  • Minute Man Press (2007 Sponsor)
  • Mohegan Sun (2006 and 2007 Sponsor)
  • Mystic Army Navy Store (2006 and 2007 Sponsor)
  • Old Saybrook High School (2006 and 2007 Sponsor)
  • Outback Steak House (2006 and 2007 Sponsor)
  • Pfizer Inc (2006 and 2007 Sponsor)
  • Saybrook Point Inn (2007 Sponsor)
  • Shipman Fire Equipment Company (2006 Sponsor)
  • Stash's Café (2006 and 2007 Sponsor)
  • Surety Company of the Pacific (2007 Sponsor)
  • The Day (2007 Sponsor)

Goal #2: Increase the Foundation Core Volunteer Base

An all-volunteer, non-paid staff operates the Terri Brodeur Breast Cancer Foundation business. Volunteers are vital to achieving the foundation's strategic, economic, and projected growth business model goals. The volunteer base includes the Board of Directors, a Scientific Advisory Committee and the Foundation Leaders.

For two years we have worked to sustain this aspect of our business model. As business demands increased, so did the responsibilities for key volunteers. It became clear in 2007 that we needed to investigate other support options. Three new volunteer components have been added to the business plan.

• The first component is to increase Board of Director membership.
• The second component, is to implement standing committees led by Directors on the Board.
• And the third component is to investigate grant sources to cover the costs associated with hiring an Executive Director to manage the volunteer community and fundraising activities for the Foundation.
• The community outreach and recruitment goal from 2007 will be carried over to 2008.

The expanded plan is in keeping with the following fundraising model defined in 2006.

• Jan-Feb 08: Increase Board of Director membership. Recruit five (5) additional members bringing membership total to fifteen (15):
  • Marketing and Media Professional
  • Event Planning Professional
  • Educator (k-12) with Non-Profit Experience
  • Development and Community Relations Professional
  • Fundraising Professional
• Jan-Feb 08: Implement standing committees. These committees will have oversight of:
  • Executive
  • Financial
  • Policy
  • Grants
  • Donor and Sponsor Relations
  • Marketing and Media
  • Website and Newsletter
  • Events
  • Development and Community Relations
  • Scientific Advisory Committee
  • Fundraising - Walk Across Southeastern Connecticut
• Each committee will include at least one Board member and such other members as are needed to carry out the business of the committee. Chairs to be appointed by the President of the Board and committees led by individual Directors.
• Jan-Dec 08: Investigate grant sources to cover the costs associated with hiring an Executive Director to manage the volunteer community and fundraising activities for the Foundation. This will be an ongoing activity throughout the year. The goal is to secure funding for 2009.
• Jan-Oct 08: Continue community outreach campaign to recruit individuals and local organizations into the core volunteer base, utilizing the following strategies:
  • Fundraising and Walker Recruitment Booths at key local events
  • Increase Foundation visibility by meeting with local organizations, including but not limited to, Chambers of Commerce, Rotary Clubs, Women's Clubs, Women's Center of Southeastern Connecticut

Goal #3: Organize and market the Walk Across Southeastern Connecticut event.

Survey data from walkers and crew volunteers who participated in the 2006 and 2007 walks indicate a high degree of satisfaction with the overall organization and implementation of these fundraising events. The 2007 survey data along with data from website feedback mechanisms highlighted two areas where participants felt the Foundation could significantly increase the numbers of walkers and total donations:

• lowering the fundraising goal for the 26.2 marathon
• offering another option to folks who cannot walk the 26.2 miles

Based on these data, the Foundation Board of Directors has approved the following changes to October 4, 2008 Walk across Southeastern Connecticut.

• Change the fundraising goal for the 26.2 marathon from $1,000 to $500 - Total 250 Walkers
• Introduce two relay components to the 2008 Walk.
  • Two-person relay
    • Each relay team will designate a captain.
    • Each team member will submit an application form which will also include the name of the team captain.
    • Each walker will be required to walk 13.1 miles and raise $250. Total 200 Walkers
    • Hydration and Pit Stop requirements for the two-person relay will result in supplies equal to 100 walkers over the course of the 26.2 miles.
  • Five-person relay
    • Each relay team will designate a captain.
    • Each team member will submit an application form which would also include the name of the team captain.
    • Each walker will be required to walk 5 to 6 miles (Walker 1 - Start to Pit Stop 2, Walker 2 - Pit Stop 2 to Pit Stop 4, Walker 3 - Pit Stop 4 to Pit Stop 6, Walker 4 Pit Stop 6 to Pit Stop 8 - Walker 5 Pit Stop 8 to Finish) and raise $200. Total 500 walkers.
    • Hydration and Pit Stop requirements for the five-person relay will result in supplies equal to 100 walkers over the course of the 26.2 miles.

Goal #4: Identify exemplary breast cancer researchers to receive foundation grant awards.

The Terri Brodeur Breast Cancer Foundation identified and awarded seven grants in the amount of $700,000 to seven promising researchers in Years One and Two of operation. The research grant recipients were showcased as the successful culmination of 2006 and 2007.

Dr. Andrea Oliver (2006) - Surgical Oncologist at the Dana-Farber Cancer Institute.

Dr. Erica Mayer (2006) - Clinical Research Oncologist at the Dana-Farber Cancer Institute.

Dr. Samit Chatterjee (2006) - Molecular Cell Biologist at Cold Spring Harbor Laboratories.

Dr. Dongjoo Lee (2006) - Research Fellow working on "The Chemical Synthesis and Biological Evaluation of Carbohydrate Based Anticancer Vaccines at the Memorial Sloan Kettering Cancer Center

Dr. Sibgat Choudhury (2007) - Postdoctoral Research Fellow, Harvard Medical Center and Dana-Farber Cancer Institute

Dr. Kristen Fertuck (2007) -Postdoctoral Research Associate, Department of Medical Oncology, Dana-Farber Cancer Institute

Dr. Hanna Irie (2007) -Clinical and Research Fellow, Dana-Farber Cancer Institute and Harvard Medical Center Instructor in Medicine and Cell Biology

Click here to view 2006 and 2007 Goals and Objectives.